This just in….As of yesterday there were 11,018,700 Facebook users in Canada. The fastest growing segment is the 45+. There are more women than men on Facebook. The average Facebook user has 120 friends. Do you know where your audience is hanging out when their not at your venue? They’re sharing thoughts and opinions with a wide circle of friends. Check out the stats…at insidefacebook.com. Isn’t it time you look to using social marketing for your arts organization?

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Henry

Alan Brown, Principal, Wolf Brown (San Francisco) gave a very interesting and informative talk sponsored by the Ontario Arts Council yesterday. Alan covered a lot of ground - from measuring the intrinsic impact of live performances - through to creative capital assessment. He also presented two studies they have undertaken. Interesting stuff. To view more of these and other studies check out the insight section of Alan’s web site by following this link:  http://www.wolfbrown.com/index.php?page=resources

Henry