Welcome arts professionals and patrons! We are pleased to welcome you to 50 Carleton’s Integrated Audience Development (IAD) blog. We created the IAD’s 7-step process to help arts organizations identify, reach, increase and retain their clientele using modern communications and marketing techniques. You can learn more about IAD and our services by visiting our Web site (www.50Carleton.com/IAD). And come back to this blog to keep up with current trends and resources in the field of audience development.